For the rebranding of PINK★ANGEL, we focused on redefining the brand's value, image, appeal, and competitiveness, and commissioned Tera Terada to create a logo mark and original characters. The rebranding was a success, and PINK ANGEL, which matched Tera Terada's worldview, was rebranded to become the brand of choice for Generation Z. The rebranding was a success.
Tera Terada is a digital creator who is highly regarded for her unique sense of color; her distinctive patterns, recognizable at a glance as Tera Terada's work, are both pop and dark in their worldview. Tera Terada has collaborated with numerous celebrities, as well as disseminating her original works on social networking services, and is widely supported by both men and women alike.
