Since its launch in March 2021, "Boka nii", produced by "Kasu", a YouTuber who is popular among Generation Z for being too beautiful, has released rule-free items that can be the star of a coordinated outfit. In September of the same year, the brand launched the gender-free line "Boka nii Loo", and has taken on various challenges as a brand, such as selling items in collaboration with popular brands and characters and holding POP UP STORES, so that customers can enjoy fashion through "Boka nii".
We have been taking on various challenges as a brand to make people enjoy fashion through "Boka nii". The "Boka nii x Betty Boop™ Collaboration Collection", which will be released as a limited collaboration collection for Valentine's Day, will feature hoodies and long T-shirts with the collaboration art of "Betty Boop™", a fashion icon loved all over the world by both men and women, from teenagers to celebrities. In addition to casual items that are easy to wear, such as a hoodie and a long T-shirt, which incorporate the collaborative artwork of "Betty Boop™", the collection also includes a compact mirror that is easy to carry around. The lineup includes a total of four items, each featuring the collaboration's limited-edition logo and collaborative artwork with Betty Boop.